Brand: Spritzer Bonrica
SPRITZER BONRICA is a series of functional drink which can fulfill your daily needs.
The name integrates the Malay definition of “bond” and “connection” with the follow-up word. At the same time, “bon” suggests a sense of positivity and quality derived from its French meaning of “good”.
The combination refers to the rich bonds of minerals and vitamins in the drink.
BonRica’s category positioning as a “supplement of your daily missing portion”, the product naming must be able to communicate the product purpose clearly. We have 2 products under Spritzer Bonrica which is Bonrica Fibre and Bonrica Hydrate.
Spritzer BonRica HydrateDay provide next level hydration for people who lead active and healthy lifestyles. Our target consumer is
-The Millennials , 20-35 years old
-Young Working adult
-Urban with middle income range
-Health Conscious and Health Aware group